TikTok today unveiled an expanded partnership with Shopify and pilot testing TikTok Shopping among a select group of Shopify merchants in the US, UK, and Canada in the coming weeks.

TikTok Shopping will bring new features that help Shopify merchants create engaging, organic content that sends consumers directly to their online store for checkout, making it easy for people to explore and buy the products they discover on TikTok.

Through TikTok, countless brands have found a creative outlet to drive sales and make real connections with new audiences - and this is just the beginning. "We'll continue to experiment with new commerce opportunities that enable our users to discover and engage with what they love, and we can't wait to see how brands tap into them," pledged TikTok.

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Speaking on the expanded partnership, Blake Chandlee, President, Global Business Solutions at TikTok said, "Our community has transformed shopping into an experience that's rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers' attention. TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We're thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants."

Also, Harley Finkelstein, President of Shopify commented, "Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways--and with TikTok as a visionary partner."

TikTok's influence on modern retail is global and culture-defining, and the platform's community has made shopping an interactive, entertaining experience that can spark unparalleled engagement. Part of TikTok's magic is the element of discovery - anyone and anything has the potential to be discovered on TikTok and reach a broad audience, and brands are no exception.