Google is changing - for SEO, PPC, and everything else. Old measurement tools were made for the old Google. Now, Google includes so much more - especially in mobile results, and the rankings are more localized than ever! See exactly what customers, competitors and searchers are seeing on their mobile and desktop searches - Ads, Featured Snippets, Knowledge Graph, Links and SEO rankings, etc.

Link: Mobile Marketing Tools, Consulting & Training
via mobilemoxie.com